GrillPlan began with a brand-new smoker, a bag of charcoal, a few sad little pouches of “premium artisan smoking wood,” and a pork belly so tough it could have been used as riot gear.
We had the ambition of pitmasters… but the equipment and knowledge of three lads reading instructions off a phone in the dark.
Between the mystery-timer madness, the panic-checking of temperatures, and the sound of that pork belly bouncing off the chopping board like a brick, we realised two things:
The more we cooked, the more ridiculous it felt that smoking wood was either impossible to find… or sold like gourmet truffles, in delicate little pouches that barely filled a handful. We wanted proper wood – real pitmaster fuel – delivered to our door in quantities that didn’t make us feel like we were rationing firewood on a sinking ship.
So we sourced it ourselves. Then our friends wanted it. Then their friends. And suddenly GrillPlan wasn’t just an idea – it was a spark.
GrillPlan is building the full BBQ ecosystem: smarter tools, better fuel, and everything you need to cook like a legend – even if your first attempt was a pork belly that could break a tooth.
We deliver big, bold, beautifully seasoned wood – the stuff pitmasters dream about – straight to your door. No tiny pouches. No mystery blends. Just proper smoking chunks and splits that make your smoker smile.
It’s the fuel that funds everything else we’re building, and the foundation of the GrillPlan way.
Behind the scenes, we’re developing an AI-powered BBQ assistant designed for real cooks – not experts with thermometers tattooed on their arms.
It will guide your cooks, track your timers, help you pick the right wood, and prevent you from repeating the legendary Rock-Hard Pork Belly Incident of 2023.
Someday soon, we want a HQ you can walk into and know you’re home:
Imagine group cooking sessions, shared smokers, pitmaster-style demos, and feast-level tastings – all fun, all fire, no stress.
A brand built on better wood, smarter cooking, and the belief that BBQ should be legendary – not confusing, complicated, or limited to people with a shed full of exotic wood pouches.
From the first spark to the final bite, GrillPlan is here to help you create BBQ worth bragging about.